I got up early this morning because I have a bunch to do before I fly to Westchester County (NY) this morning. But as the guilty part of me forced itself to briefly scan my e-mail, I ran across the subject, “David, You’re in this video”
OK, that isn’t such a shocking thing for me to read, as it might be for some, until I saw that the video was from MoveOn, a political action group that came into being during the Clinton years. In the poster frame of the CNN news looking TV video is my last name. So I watched. I almost didn’t. Too busy. But I did.
It seems that John McCain won the election by one vote, and the one vote was mine, because I forgot to vote. Demonstrations across the US, and internationally, all naming me as the reason the world was given back to the evil….. (Iran to be nuked on Saturday afternoon.) You get the gist of it.
Anyway, I was extremely irritated — EXTREMELY. I’ve not missed a vote in almost 40 years — and even though many of them have been devastatingly disappointing experiences, I’ll keep voting. This advertisement hit me as wrong! It’s not one bit better than the scare tactics that I deplore.
But then, once I got over the shame, I got to thinking about what’s going on here, and how “new information environment” this is. The ability to customize ads for a specific viewer. This is huge. I know it’s not new, but it’s the first time it’s been done to me, as far as I know. Then the real shock. An orange button that says, “Customize this Video for Your Friends.”
Clicking it, I find that I can type the first and last names of other people, their e-mail addresses, and have the same message and video delivered to their e-mail boxes customized for their shame.
This is too much! …and I’m not sure if I mean that in a good way or a bad way. Much reflection required.
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