I just listented to an interesting interview with several teenagers about their information habits. The event was the 2005 Web 2.0 conference, so some of this is going to sound a bit dated (would you like to have a video iPod?). It was almost as revealing, listening to the audiences reactions (mostly geeked-out webtwoheads).
than a quarter of internet users are aged between their early teens and
their mid twenties. This group spends a third more time online than the
next most active age group. With this in mind, Safa Rashtchy – Managing
Director at Piper Jaffray – puts five teens on stage at the 2005 Web
2.0 Conference and asks them searching questions about their digital
Analysts often speculate about the internet’s next big
thing. In recent years, this has often been decided by the 37 million
12 to 24 year olds who spend most of their free time online. Therefore,
in order to understand internet trends, it’s crucial to understand this
age group’s ideals, what they are prepared to pay for, and what they
like and dislike.
Rashtchy puts a series of questions to a group
of five panel members around the age of 18. Their answers may change
your ideas about teen-focused internet businesses. If you want to know
how much time teens really spend on social networking, what sites they
use for searching, and how they would spend 100 dollars online (or
whether they’re really more interested in getting more free stuff),
this is the panel that delivers the answers.
You can probably listen directly to the audio file here, though you may be asked to set up an account.
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