An image of the inside of Mast Brothers’ Chocolate, stiched from several photos I took with my iPhone
We were walking up 41st street, approaching the New York Public Library, when Brenda looked down at the sidewalk and read out loud,
The universe is made of stories, not atoms.
I know now that it was a quote from Muriel Rukeyser, a 20th century American poet and political activist and that it had some bearing on the quest, or a pilgrimage, that we had set ourselves to. Those who know me well, know why I might use the “P” word to describe our search for Mast Brothers’ Chocolate.
Our quest was based on a story I first learned about from a video posted by Cool Hunting in May 2010. It’s two brothers with a passion for chocolate and its making — in the old way. We found the place, with the help of my brother, along the “L” line, rolling into a trendy and gritty neighborhood near Brooklyn’s Williamsburg. There didn’t seem to be sign on the store, but when we finally asked two hipsters sitting on barrels with some sort of grainy meal steaming on paper plates, they said that we were there.
We’d visited their web site before leaving for New York and had tried to register for a formal tour of the small factory, only to learn that they were booked into June. So we only got to see the front room (see above). But an energetic!young fellow behind the counter answered our questions about cocoa, nibs, and even organic cocoa mulch, which they sell for $2.00 a bag.
No computers. No WiFi. Not a wire, LCD, or coder in sight. Just passion and story.
If I took the time right now to think through and write down a prioritized list of the most important things our children need to be learning today, passion would be one of the top two.
Location:E 40th St,New York,United States