Are We Selling it to the Wrong People?

Flickr Photo by Ilkka K00

I just got off the phone with a market researcher for a major (textbook) publishing company, and we had a wonderful conversation about innovation, learning tools, teachers,…  They’re asking some pretty interesting questions that I do not believe I’ve ever head from education vendors. 

The conversation got me to thinking, as I continued up my Gmail list of neglected messages (many of the “Will you blog about this?” variety).  What I’m noticing is that most of the classroom learning tools (technology) I’m reading about say that they speak the language of today’s students, teach them where they are, and overcome the distractions of Facebook and Twitter.  But the ad copy is pitched to teachers (educators) trying to convince us that these products speak digital native

I wonder how the pitch might be different if the companies had to sell their products to the natives instead of the immigrants.  Would their products be any different if they were selling them to the students?

I’m not suggesting that we turn purchasing over to students.  But one of the things that continues to irritate me in the conversations about education reform/restructuring/retooling (not to mention the spending of stimulus monies) is that so much of it is aimed, with the best intentions, at serving teachers and schools — serving education.  I’m much more interested in tools, content, platforms that serve student learners — that empower students do their job as learners, propelling them into a future where learning will be the energy that drives fulfilled societies.

Powered by ScribeFire.

Author: David Warlick

David Warlick has been an educator for the past 40+ years. He continues to do some writing, but is mostly seeking his next intersect between play, passion and purpose, dabbling in photography, drone videography and music production.