Thinking Stick, Jeff Utecht just wrote an interesting blog (Schools: Take control or forfeit your profile) asking, “Who’s looking after your school’s online profile?” He mentions that during presentations, he frequently recommends that schools take control of their online presence, because if you don’t…someone else will!”
I just got done editing my school’s wikipedia entry where someone had put false information on the site. It was brought to my attention today by a teacher who was told by a student about the edits made to the article.
Of course this issue is of special interest to an independent school, such as the Shanghai American School. But the online profile of all schools have become more important as more of us are hoping on board, and especially as more of the content that we access comes from each other rather than just through Google searches.
I’ll be speaking to school district administrators in Texas tomorrow, and need to remember to bring this up.