Take Care of Your School Profile — From JUtecht

Thinking Stick, Jeff Utecht just wrote an interesting blog (Schools: Take control or forfeit your profile) asking, “Who’s looking after your school’s online profile?” He mentions that during presentations, he frequently recommends that schools take control of their online presence, because if you don’t…someone else will!”

I just got done editing my school’s wikipedia entry where someone had put false information on the site. It was brought to my attention today by a teacher who was told by a student about the edits made to the article.

History listing of Wikipedia Article Of course this issue is of special interest to an independent school, such as the Shanghai American School. But the online profile of all schools have become more important as more of us are hoping on board, and especially as more of the content that we access comes from each other rather than just through Google searches.

I’ll be speaking to school district administrators in Texas tomorrow, and need to remember to bring this up.

Thanks, Jeff!

2 thoughts on “Take Care of Your School Profile — From JUtecht”

  1. Good advice. I googled my district this AM and looked on Wikipedia too. All is good (expect for student home made videos on YouTube.)

    On another note, David, are you going to put out soon your annual list of suggested summer reading? Last year’s list was great fodder and I’m looking forward to this year’s.

    Barry

  2. I haven’t listed an professional summer readings yet, but I did talk about two very long historic fictions the other day, Pillars of the Earth and its sequel, World Without End, by Ken Follet — highly recommended.

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